TRADEMARKING 101 - A BEGINNER'S GUIDE
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PRODUCT DETAILS
| EBOOK |  |
AUDIO BOOK |  |
| Format | Format | N/A | |
| Pages | 60 | Total running time (hh:mm:ss) | N/A |
| File(s) | 1 | File(s) | N/A |
| Total file(s) size | 502 Kb | Total file(s) size | N/A |
TABLE OF CONTENTS
HIGHLIGHTS OF THE EBOOK
- The purpose – what should a trademark accomplish?
- What exactly is a trademark, and how does it work in your favor?
- Trademark rights vs. patent – learn the difference between the 2, so you know what to expect when trademarking your products and services…
- How long your trademarks will last once you’ve registered them with the USPTO…
- Documents you’ll need to file with USPTO if you wish to renew your trademarks…
- 5 great benefits of trademarking your products and services…
- Protections (5) that registered trademarks offer to their owner…
- 4 ways to a great legal recourse that registered trademarks offer you…
- The key to a succesful trademark…
- Constituent elements of a good trademark…
- Making your trademark unique – how unique is unique?
- What the examining attorney is looking for when (s)he performs searches on your behalf (this will determine if your trademark goes through)…
- 2 common reasons for your trademark to be rejected – what the attorney is looking for…
- Who decides how similar 2 trademarks are…
- The importance of pre-searches in determining how unique your trademark is…
- Important goals that pre-searches will accomplish before applying for registration…
- How to limit the disappointment of having your trademark rejected…
- Simple things you can do to detect problems with your trademark before moving onto costly phases of the process…
- TESS – advanced search offered by the USPTO…
- Search options (3) that could help you determine your trademark’s uniqueness before contacting the attorney…
- Word of caution about using Federal Trademark Search…
- Creating a trademark that works – important considerations (tip: your company name is not the best thing to trademark)…
- 5 key elements of a good trademark – consider these if you wish your mark to be considered for registration…
- Examples of great trademarks, and tips on how to come up with a great mark of your own…
- Trademarking options for low marketing budgets…
- Genericide – when too good marks become too common…
- Ideas to help you come up with great trademark terms…
- 3 good reasons why you should hire an attorney to handle your trademarking tasks…
- Pro tips when selecting an attorney…
- How to choose the right attorney for your application – valuable tips…
- The timeline – how long you will have to wait before you hear back from USPTO regarding your application…
- Common reasons for which your trademark might be rejected…
- How long your application is valid for and what to do if it’s rejected…
- Publication for opposition – the “official gazette” of pending trademarks…
- The “Registration and Notice of Allowance” phase – how to get into this important phase of a trademarking process…
- The process of trademarking – step by step details on how the process works, and what you should expect along the way (a long way, too)…
- Fees – fixed costs and variable costs you are expected to pay throughout the entire process of trademarking…
- International trademarking – what you need to know if you want to register your trademark outside of the United States…
- Important documents (the “Use of Statement” form) in claiming ownership of a trademark…
- The 5 big steps of creating and registering your trademark (checklist)…