Trademark

How to Trademark Products and Services
TRADEMARKING 101 - A BEGINNER'S GUIDE
Price: $27.00
PRODUCT DETAILS
EBOOK AUDIO BOOK
Format PDF Format N/A
Pages 60 Total running time (hh:mm:ss) N/A
File(s) 1 File(s) N/A
Total file(s) size 502 Kb Total file(s) size N/A
TABLE OF CONTENTS
CHAPTER 1: TRADEMARKING: WHAT'S THAT?
What Is A Trademark? 6
Trademark Rights 8
Tell the World About Yours 9
Defining Trademarking 11
CHAPTER 2: THE BENEFITS OF TRADEMARKING
It Provides Protection 13
Deterring Others 14
You Get Great Recourse 16
You Won’t Be Sued 17
Strong Brand 18
CHAPTER 3: MAKING YOUR TRADEMARK UNIQUE
How Unique Is Unique? 21
What They Look For 22
When Conflict Happens 23
Pre-searches 24
Free Searches Found Online 25
TESS 26
US Trademark Search 27
CHAPTER 4: CREATING A TRADEMARK THAT WORKS
Considerations for Brand Names 31
Ideas To Spur Your Trademark 39
Can’t Do It? 44
Getting Trademark Clearance 44
CHAPTER 5: HIRING A TRADEMARK ATTORNEY
General Help 46
Application Help 47
CHAPTER 6: THE DETAILS OF TRADEMARKING
The Timeline 49
The Cost Of Trademarking 52
International Trademarking 54
CHAPTER 7: ABOUT THE INTELLECTUAL PROPERTY LAW
Where Did It Come From? 57
Trademarking Today 58
Checklist 59
Conclusion 60
HIGHLIGHTS OF THE EBOOK
  • The purpose – what should a trademark accomplish?
  • What exactly is a trademark, and how does it work in your favor?
  • Trademark rights vs. patent – learn the difference between the 2, so you know what to expect when trademarking your products and services…
  • How long your trademarks will last once you’ve registered them with the USPTO…
  • Documents you’ll need to file with USPTO if you wish to renew your trademarks…
  • 5 great benefits of trademarking your products and services…
  • Protections (5) that registered trademarks offer to their owner…
  • 4 ways to a great legal recourse that registered trademarks offer you…
  • The key to a succesful trademark…
  • Constituent elements of a good trademark…
  • Making your trademark unique – how unique is unique?
  • What the examining attorney is looking for when (s)he performs searches on your behalf (this will determine if your trademark goes through)…
  • 2 common reasons for your trademark to be rejected – what the attorney is looking for…
  • Who decides how similar 2 trademarks are…
  • The importance of pre-searches in determining how unique your trademark is…
  • Important goals that pre-searches will accomplish before applying for registration…
  • How to limit the disappointment of having your trademark rejected…
  • Simple things you can do to detect problems with your trademark before moving onto costly phases of the process…
  • TESS – advanced search offered by the USPTO…
  • Search options (3) that could help you determine your trademark’s uniqueness before contacting the attorney…
  • Word of caution about using Federal Trademark Search…
  • Creating a trademark that works – important considerations (tip: your company name is not the best thing to trademark)…
  • 5 key elements of a good trademark – consider these if you wish your mark to be considered for registration…
  • Examples of great trademarks, and tips on how to come up with a great mark of your own…
  • Trademarking options for low marketing budgets…
  • Genericide – when too good marks become too common…
  • Ideas to help you come up with great trademark terms…
  • 3 good reasons why you should hire an attorney to handle your trademarking tasks…
  • Pro tips when selecting an attorney…
  • How to choose the right attorney for your application – valuable tips…
  • The timeline – how long you will have to wait before you hear back from USPTO regarding your application…
  • Common reasons for which your trademark might be rejected…
  • How long your application is valid for and what to do if it’s rejected…
  • Publication for opposition – the “official gazette” of pending trademarks…
  • The “Registration and Notice of Allowance” phase – how to get into this important phase of a trademarking process…
  • The process of trademarking – step by step details on how the process works, and what you should expect along the way (a long way, too)…
  • Fees – fixed costs and variable costs you are expected to pay throughout the entire process of trademarking…
  • International trademarking – what you need to know if you want to register your trademark outside of the United States…
  • Important documents (the “Use of Statement” form) in claiming ownership of a trademark…
  • The 5 big steps of creating and registering your trademark (checklist)…